Investor Kits / Profile

Founded in 2013, Hui Ying Financial Holdings Corporation ("Hui Ying" or the "Company"), previously known as Sino Fortune Holding Corporation, is an online financial credit facility solution provider servicing under-served small and medium-sized enterprises (“SMEs”) and individual borrowers in China. Through its wholly-owned subsidiaries, it operates an electronic online financial platform,, which is designed to matches investors with SME borrowers and individual borrowers in China. The Company also sets aside risk reserve fund with the aim of limiting losses to investors from borrower defaults. In addition, the Company provides investors with access to a liquid secondary market, giving them an opportunity to exit their investments before the underlying loans become due. The platform is also accessible to those who act as guarantors for the loans to borrowers (“third party cooperative partners”). Apart from acting as guarantors on loans from the platform, these third party cooperative partners may, if they so choose, also use the platform for purposes of transferring their creditor rights on loans made by them outside our platform. The Company currently have 12 third-party cooperative partners, consisting of pawn shops, loan companies and guarantee companies that frequently serve as guarantors of loans on the platform. The Company engaged Jiangxi Bank to provide fund depository services for the marketplace. In September 2016, the Company's common shares commenced trading on the OTC Markets with ticker SFHD following a reverse merger with Benefactum Alliance Holdings Co., Ltd.


From the launch of our marketplace in December 2013 through December 31, 2016, the Company have facilitated over RMB 10.33 billion in loans. As of December 31, 2016, the Company had more than 200,000 registered investors and 12 institutional partners. The mobile application launched in September 2015 enable borrowers and investors alike to access the platform at any time or location that is convenient. In 2015 and 2016, the Company facilitated over RMB55.53 million and RMB1.28 billion in loans through our mobile apps, respectively, representing 1.67% and 22.54 % of the total amount of loans facilitated through the marketplace in the respective periods. 

We are headquartered in Room 2403, Shanghai Mart Tower, 2299 West Yan'an Road, Changning District, Shanghai, China.